A very under used method of getting attention for small local restaurant businesses is submitting Press Releases. Submitting a press releases about your restaurant during the holiday season can be a great way to create buzz, awareness, and even increase your profits. If you follow most PR experts they will tell you that anytime you can tie you story into current events is a great time to release a press release.
‘The Holidays’ are a excellent opportunity for a restaurant to be creative with a campaign that is worthy of publishing in local news events. One of the best ways to get your events noticed by news channels is to submit press releases. We reccommend using a service from PRWeb which releases their PR’s into Google News and Yahoo News, where many news channels, (offline and online) are scouting for their next news story.
SIDENOTE: It is usually easier if you cater your press release to being related to a local event or cause because your chances of being picked up in one of the local news channels is greater as opposed to trying to get recognition nationally or internationally.
We wanted to get a list started of some great Holiday Press Release Ideas for Restaurants:
- Tie a day of your sales into you local Food Bank like the way Cobre’s did with their Corazon Day, where 100 percent of its net food revenues to the Greater Vancouver Food Bank.
- Get involved in a give-a-way like Restaurant.com’s Feed it Forward program or create your own give-a-way program.
- Have a Christmas Party and donate the funds raised from the party to worthy local cause like the way Johnny D’s Restaurant does for the homeless.
- Create a special “holiday menu” the way Hart House at Deer Lake did, it scored them a write up in UrbanDiner.ca
- Stage an event the way Charleston Restaurant with their annual Progressive Dinner Dickens Dinner, where they take visitors by horse-drawn carriage to several historic inns and restaurants for different dinner courses. What a great way to network with your local restaurateurs too!
- Create a special item for the holidays like Swirlz’s holiday cupcakes, if is a remarkable item it is worthy of a press release.
Now we gave some great examples of ways to use holiday press releases to create some local buzz about your restaurant, but we know there are many other great ideas floating around out there.
Here’s your chance to get in the holiday spirit of ‘giving and share’… tell us in the comment section below what great ways you think a restaurant can use press releases during the holiday season to help increase awareness, buzz, and profits for their business.
One Response to “Increase Your Restaurant Profits With Holiday Press Releases”
That’s a great idea. As more customers use the internet to search for businesses that can provide them with great value and help them create memorable experiences, it’s great to let people know that your restaurant is there, moving forward and doing something for the community. Great way to take advantage of SEO and show people how you differentiate yourself from your competitors.
Good advice for all different types of businesses.
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