Comments on: Restaurant Marketing – How to Use Social Media to Find Your Most Loyal Customers http://restaurantjobboard.com/blog/2008/12/23/restaurant-marketing-how-to-use-social-media-to-find-your-most-loyal-customers/ All about jobs and careers in the hospitality industry. Mon, 18 May 2009 12:41:11 -0500 http://wordpress.org/?v=2.8.2 hourly 1 By: Dat http://restaurantjobboard.com/blog/2008/12/23/restaurant-marketing-how-to-use-social-media-to-find-your-most-loyal-customers/comment-page-1/#comment-79 Dat Tue, 23 Dec 2008 21:20:05 +0000 http://www.restaurantjobboard.com/blog/?p=115#comment-79 Thanks Jose for your insight - you bring up some great insights. Thanks Jose for your insight – you bring up some great insights.

]]> By: Jose L Riesco http://restaurantjobboard.com/blog/2008/12/23/restaurant-marketing-how-to-use-social-media-to-find-your-most-loyal-customers/comment-page-1/#comment-78 Jose L Riesco Tue, 23 Dec 2008 20:29:35 +0000 http://www.restaurantjobboard.com/blog/?p=115#comment-78 While I totally agree with using Social Network media to promote restaurants, the problem is more practical than theoretical. Restaurateurs are very busy people (I know, I used to own a restaurant) and it takes a lot of time and effort to maintain an active presence in all those sites suggested by Scott. I also question the real effectiveness (other than being cool and perhaps attract a couple of enthusiasts) of using Facebook or Linkedin to promote restaurants. As an active user of both sites, I would never think about going to a restaurant just because they announce there. Yelp, CitySearch, Restaurant.com and Zagat are more appropriate ways for people to select restaurants based on customer’s reviews and feedback. However, there is not much than a restaurateur can do to influence the customer’s comments… other than offer an impeccable service, excellent food and treat their clients like kings or queens. This is the real deal. If you make sure that all your clients leave your restaurant happy, all their comments will be positive and will attract other customers who will read glowing reviews about your place. So in conclusion, use Social Media to promote your place (by all means) but above all, offer an incredible eating experience to your clients. This is the best way to promote your business. Happy Holidays to all of you, Jose L Riesco Get a FREE 36 pages Restaurant Marketing Strategies Book Summary http://www.myrestaurantmarketing.com While I totally agree with using Social Network media to promote restaurants, the problem is more practical than theoretical.

Restaurateurs are very busy people (I know, I used to own a restaurant) and it takes a lot of time and effort to maintain an active presence in all those sites suggested by Scott. I also question the real effectiveness (other than being cool and perhaps attract a couple of enthusiasts) of using Facebook or Linkedin to promote restaurants.

As an active user of both sites, I would never think about going to a restaurant just because they announce there.

Yelp, CitySearch, Restaurant.com and Zagat are more appropriate ways for people to select restaurants based on customer’s reviews and feedback.

However, there is not much than a restaurateur can do to influence the customer’s comments… other than offer an impeccable service, excellent food and treat their clients like kings or queens.

This is the real deal. If you make sure that all your clients leave your restaurant happy, all their comments will be positive and will attract other customers who will read glowing reviews about your place.

So in conclusion, use Social Media to promote your place (by all means) but above all, offer an incredible eating experience to your clients.

This is the best way to promote your business.

Happy Holidays to all of you,
Jose L Riesco
Get a FREE 36 pages Restaurant Marketing Strategies Book Summary http://www.myrestaurantmarketing.com

]]> By: Barry http://restaurantjobboard.com/blog/2008/12/23/restaurant-marketing-how-to-use-social-media-to-find-your-most-loyal-customers/comment-page-1/#comment-77 Barry Tue, 23 Dec 2008 17:44:29 +0000 http://www.restaurantjobboard.com/blog/?p=115#comment-77 Great info! Great info!

]]>