06
Mar

For any bar, restaurant or nightclub owner that thinks social media is a passing fad not worthy of their time, the numbers coming out of a recent study (2008 Cone Business in Social Media Study published by Opinion Research Corporation) should come as a wake-up call.

For starters, almost 60% of Americans currently interact on social media web sites and 25% interact more than once per week (2008 Cone Business in Social Media Study).

Also, you would think that the last thing people would want is to have businesses invading the platforms they use for communicating and socializing with their friends and colleagues. As it turns out, the exact opposite is true.

According to that study, 85% of Americans using social media think businesses should have an active presence in the social media environment. What’s even more interesting is that those users actually want the companies to interact with them while there.

It seems that users are actually receptive to the idea of your bar getting involved on social media platforms and interacting with them while there.

Out of the 85% of users who want companies to have a presence in social media, 34% want companies to actively interact with them and 51% want companies to interact with them as needed or by request.

So, what do your customers want your business to do on the social media sites?

  • 41% would like companies to solicit feedback
  • 37% would like companies to provide new ways to interact with the brand via social media.

These numbers could not be clearer: your bar’s customers are practically begging for bars like yours to get involved in social media…they actually WANT YOU TO MARKET TO THEM in this new medium.

Here are 5 things you need to know to market your bar/restaurant with social media marketing.

  1. You want to stand out…be interesting and full of personality.
  2. You want to build more credibility than your competitors.
  3. You want to learn to promote…without it sounding like a sales pitch.
  4. You want to learn how to grow your network fast…and without spending hours a day to do it.
  5. You want to give your ideal target prospect the highest number of and most compelling reasons to think of you when they need a business like yours.

It’s a lot to learn, but with time and the right tools, you can really use this new medium to make your bar stand out from your competition.
———————————————————————————————-
Brian Horn is an internet marketing consultant specializing in several niche industries. He is also the creator of the newly released “Promoting Your Bar with Social Media” system SocialMedia4Bars.com that walks bar and nightclub owners through the process of creating a social media marketing campaign.

03
Mar
Hi James, thank you for doing this interview with us at Restaurant Job Board. It is a privilege to get a chance to gleam from your many years of intense experience and intimate knowledge of this industry.

Thank you for allowing me this opportunity! I really appreciate it!

Let’s start off by telling us a little bit about your web properties. What is the purpose of each, and when & how the idea for each one came to you?

Well, let’s see. I started a blog called BartenderConfessions.com where I would document all of my stories and adventures as a Mobile Bartender.

Every weekend I get hired to work at weddings, corporate events, birthdays, etc to be the bartender. I make great money and have a total blast doing it! So basically, all of my “stories” on my blog turned into valuable tips and my readers kept asking for more. Before I knew it, I was writing my first book on how to make a living as a Mobile Bartender.

That book is about 80 pages and can be found at BartenderBlueprints.com from there, my customers kept asking for more, so I released another book Called Tip Attraction that shows you all of the best tips and tricks for increasing your cashflow behind the bar.

And then, I decided to create an At-Home Study Course complete with DVD and CD-ROM of swipe files on EVERYTHING a bartender needs to know to build a successful business as a Mobile Bartender.

How long were you a bartender before becoming an entrepreneur?

I would like to say I have always been an entrepreneur first. Starting with the Lemonade Stands as a kid, and graduating to bigger and better business ventures as I got older, I only bartended because I liked the quick cash and I enjoyed having the ability to increase my income relative to my performance level.

But I would have to say that I was working in the service industry for about 3 years before I decided to convert to a Business Owner.

How long were you ‘trying to be an entrepreneur’ till you got some traction and now the success that you are starting to have?

Well, it was just three very short months after that before I quick my old job and did mobile bartending full time. BUT, I was still having tons of problems and learning many lessons the hard way. For example, I was not charging enough; I didn’t know how to say no, I wasn’t taking deposits, etc. It took about another year to realize the errors of my ways and build up a system that allowed me to maximize my income and leaving me more time to do other things!

What makes you such a good business person in this industry is your passion and understanding of bartending? What do you love about this industry and what do you believe it can do for young people starting off in life?

Well, it is easy to say… the money! But in reality, it is actually the people! To be a successful bartender, it isn’t about mixing the best drinks, or being faster than everyone else, it’s about creating an experience for your guests. As a Mobile Bartender, it is impossible to become bored with your job because each event is a brand new experience with a whole new group of people that you get to meet and interact with.

Not everything is a nirvana. What are some of the pitfalls that you have seen from people who are not careful?

Well, there are many pitfalls in Mobile Bartending! For starters, you have to stop looking at yourself as a bartender, and realize that you are a business owner and a marketer. You have to worry about staying organized, having great communication and sales skills, and being able to market and promote your services. I have forgotten to show up at an event (only happened once!) I have not had enough staff for the week, and I have mis-charged my clients.

Do you think that aside from businesses that market online, that regular Joe or Sue can use the internet and social media to get exposure and land profitable jobs?

I have had countless customers come to me and say they did everything I told them to do and they still have zero clients. When I ask to see their website, they look at me like I’m crazy. So that is a big one: have a presence on the Internet! Everyone uses the Internet to search for their needs, so get on their and take advantage of it!

What would your suggestions be on how someone might do this?

Well, I have laid out all of the steps necessary to get started in Mobile Bartending. I want to give my readers as much as possible to help them on their way, so I created the Bartender Blueprints Free Online Course. You can check it out here: BartenderBlueprints.com

24
Feb

With the web going social over the last few years how does a Restaurant business know where to spend their efforts online…? How do you get your restaurant to be involved in these online ‘cafe-shaped conversations‘? Where do you find what real restaurant connoisseurs are discussing about your local dinning scene?

Obviously, there are acres and acres of people who are living and moving around locally in proximity to your business. They use the internet to search for credible word of mouth opinions of restaurants. (Who has time to try every fad business that springs up?) With the modern convenience of search engines accessed from handheld phones and Wi-Fi available in establishments that invite any laptop users in makes your online presence even more important (as print media takes a nosedive). The new tool used by millions of consumers are the plethora of restaurant reviews sites.

There is no doubt that when used wisely by a business, online restaurant review sites bring 3rd party credibility which translates to CONVERSATION, which usually will bring in new customers. Isn’t that really the goal? To bring new customers, right? So how does a restaurant biz use these online reviews sites to their advantage?

The first thing you need to do is determine which ones are showing up in the first few pages of the SERP’s. With so many review sites now business can handle monitoring them all, but you want to be sure to know which ones are being found by searchers online.

So we did a little research. Hopefully this will point you in the right direction and save you a little time or at least get your “marketing/brand management” creative juices moving.

What I’m about to share with you is just the result of a little poking around and putting everything in a spreadsheet to make connections and see relevance. You can decide what you want to do with this info.

I used Google (there’s no arguing why right?), and typed in “Top Restaurant Review Sites”, and then “Top 10 Restaurant Review Sites” and took notes on all 1st page search results. Then using these two keyword phrases added modifiers to the end like: “New York”, “Miami”, “San Francisco”, “Los Angeles”, “Montreal”, “Toronto” and “Vancouver”. Noted all results in a spreadsheet to see which ones root url’s kept showing up on the first page results. Then went to alexa.com and quancast.com for traffic statistics of each site in this final list.

Here are the TOP 11 RESTAURANT REVIEW SITES in North America. (Why 11? Because I am tired of “Top 10” Lists :) They are listed in the order of how frequent they showed up on all search results for my searches.

SIDENOTE: This could be totally different for your searches – especially since many localize search results today are showing different results depending on your IP address.

Beside each website, I’ve noted their approximate monthly unique visitors in the United States – No pity party against Alexa and Quantcast for missing Canadian stats. We Canadians are always forgotten :(

Anyways, DRUM ROLL PLEEEZE…

  1. Gayot.com (115 000/mth)
  2. TripAdvisor.com (4.7 million/mth)
  3. Yelp.com (4.8 million/mth)
  4. Zagat.com (217 000/mth)
  5. Epicurious.com (2.1 million/mth)
  6. Chowhound.Chow.com (1.1 million/mth)
  7. About.com (43.3million/mth)
  8. 10Best.com (368 000/mth)
  9. SanDiegoRestaurants.com
  10. RestaurantSpy.com
  11. RealEats.com

What I suggest you do is the same for your local area using your local modifiers (location) and even (type of restaurant). Find what review sites keep showing up in the first page results and then make a plan of action to get your business involved in those online conversations.

One business I know invested in a laptop and Wi-Fi for their restaurant and had their servers at the end of the service ask how their table found everything…? If they seemed like they enjoyed themselves they let them know that if they were willing to add a review to a “such and such” site on the laptop before they left that the restaurant that they would give them a $25 gift card which they could use during their next visit.

Huge win-win! This idea contains Robert Cialdini’sreciprocal agreement” strategy and gives the customer an ethical bribe, secures future business…all I can say is “Wow!”.

The customer is most likely going to give it a great review. They will secure a return visit through the gift card. What a brilliant way to make getting tons of positive online reviews from your customers before even leaving the premises. Totally awesome idea!

At minimum you want to monitor these review sites and whenever someone reviews your business (good or bad) be sure to add a comment, thanking them for their review. This alone can swing many new customers to your restaurant over others. Also, learn how to handle yourself if you happen to get a negative review by reading “How NOT to Handle an Online Reputation Management Crisis“.

That’s my 2cents for today!

Let us know what you think below…? How do you manage your brand online? How are you dealing with local online reviews of your restaurant? Do have any tips that are working for you that could help another restaurant…? Let us know your thoughts in the comments.

08
Feb

Bartending 101 is don’t do this:

If you want to be a flair bartender, be sure that you know what you are doing and practice, practice, practice before bringing it to work.

02
Feb

Most restaurants these days have a website to try and drive more business,
but few have the strategy right.

The issue is clear.

Most restaurants get their websites built, not by internet marketers, but by web designers. The end result is that the strategies for driving more visitors to their websites are often not appropriate for businesses with a local client base. Many restaurants the allow their web presences to die since they only get a tiny trickle of visitors when they depend on google.

This is true because search volumes for locally based businesses are low. They are low because their customers already know where they are and often don’t need a search engine to find them. Search as the only strategy for locally based businesses is a recipe for web failure….but it doesn’t have to be this way.

Unfortunately, at web design school, web designers were not taught about marketing, and locally based businesses like restaurants suffer from this as a “one size fits all” web marketing strategy is applied to most web designers clients.

Restaurants need to change the focus of their websites from…telling people about how great their restaurant is…to capturing and following up with people who find their site either through inhouse promotions, current advertising campaigns, joint ventures or through search engines.

This single change in the purpose of the website enables a restaurant to build a customer database to which it can send its messages over and over again. What most restaurants need isn’t a “brochure” type website describing their business, but a “lead capture” type website which helps them to build their network and leverage the networks of their customers.

When restaurant owners build a database of their customers, they get several great benefits.

Here are the top 10:

  1. They can communicate directly with their customers through email quickly, cheaply and frequently
  2. They can better measure the effectiveness of other advertising methods
  3. They build a growing asset for their business
  4. Messages can be optimized over time as responses are completely see through, unlike newspapers
  5. Market research on the fly becomes a breeze
  6. It becomes easy to measure and split test offers
  7. It becomes easy to turbo charge referrals using the web
  8. They can easily get their messages into the electronic networks of their customers to take advantage of booming social media and information sharing trends
  9. They move away from dying media like newspapers and onto new, booming media like mobile web, social networks and text messaging
  10. Its more fun!

If you liked this, please stop by http://socialbuzz.co.uk and download the Maverick Marketing Mastery Report to take your business to the next level.

To a better future!

——————————————————————————————-

barrywallsphotoBarry Walls currently lives in Ireland and is a man with one mission. After marketing online for several years, he was shocked to find the quality of the web marketing strategies which local businesses had in place. His goal is to show businesses how to use the new emergent opportunities on the internet to boost profits. You can follow Barry on Twitter @Barry_Walls or at his website: http://socialbuzz.co.uk

02
Feb

This is a quick reference guide to how to get hired as a bartender and/or server in the restaurant industry.

In this quick reference guide you will learn:

  • How to easily find the Restaurant job you want!
  • How to ace your interview!
  • How to get bigger tips once you score your dream restaurant job!
  • And much, much more!

Applying

For those that have not worked in the restaurant industry before. NEVER and I mean NEVER apply for a restaurant job during peak restaurant hours. Do not submit your resume in during lunch and dinner hours. Managers are way too busy during these times and this shows your inexperience right away. Your resume will go straight to the trash can if you do this.

The best time to apply for a restaurant job is between the hours of 2:30pm and 4:30pm.

Who to give your resume to.

Number 1 mistake that many restaurant job seekers make is giving their resume to the wrong person.

ONLY EVER GIVE YOUR RESUME TO THE MANAGER.

Employees have different motivations than the manager. You never know, maybe the employee knows they are on thin ice and they see your resume as a threat. Or may it’s someone who has the Barback position and this person has been waiting all year to get the opportunity to tend bar, and they see you as another person to keep them from that position. If your resume goes to anyone but the Manager then you might as well have just put into the trash can. You get the message.

Resumes

Let’s talk resumes real quick. Your resume should be 1 page and only have related experience to the hospitality industry. Most manager and/or restaurant owners don’t care if you were the number 1 sales person at your local retail location or if you have a degree in business or whatever.

Most want to be able to scan your resume and quickly identify your restaurant experience. Also, have references available. Make it easy for the manager to want to give that job. Having a references is real bonus. This way they can verify your work habits with from another place of business.

If you have no restaurant experience you will want to get some or maybe back down your expectations of job position to start. Maybe apply for a bus person position or a food runner over applying for a server/bartender position.

It is very common to be quickly promoted in a restaurant if you are good worker. Someone who works hard and learns the job can go from bus person to head server in just a couple months. Taking a server and/or bartender course is always a great idea if you have zero experience. (Although there is nothing better then having ‘real life’ experience)

Here is a list of server/bartending schools:
http://budurl.com/BartenderSchools

Now if you want super fast training that is great and you can download right now… then check out:

http://budurl.com/MakeMoneyBartending

SIDENOTE: Sometimes having no experience can be a benefit. I know several managers who preferred to hire newbies than trying to undo bad habits from an experienced bartender/server.

Interviews

How to ACE your interview.

Being involved in the hospitality industry is a job that requires interaction with the pubic and managers are looking for warm, welcoming individuals who have a personality. Regardless of your experience, if you do not give off a welcoming vibe then you will not likely get hired.
SMILE: I know this is the obvious, but you would be surprised at how many people forget to do this. Be sure to smile lots and be genuine about it.
DRESS THE PART: Drop by to the restaurant/bar/pub to see what servers and bartenders wear at that establishment and then where something that looks similar. You basically want to look like you can start the job right now with what you are wearing.
KNOW YOUR STUFF: Some of the most common questions almost all managers will ask is:
“How to do you make a __________?” (White Russian, Apple Martini, Dry Martini, Blood Mary, etc)
If you cannot answer the right way to make the drink then you are not likely going to get that job. This question instantly weeds out those that know their stuff and those that do not. Another common question that a manager may ask is:
“Name 2 types of ___________?” (Scotch, Vodka, GIN, RUM, Red Wine, etc.)
Know your brands too. If you have little experience be sure to go to your local liquor store and study all the different alcohol brands. Any good bartender will know at least 200+ drinks off by heart. This doesn’t happen over night. Just choose 2-3 drinks to learn a night and before you know it you will be a professional mixologist.
We personally found this audio course called ADVANCED AUDIO LEARNING SYSTEM how to learn 200+ drinks to be a quick, easy, and painless way to know your stuff. You can get the system here:
http://budurl.com/LearnDrinksByAudio
OTHER COMMON TRICKY RESTAURANT INTERVIEW QUESTIONS & HOW TO ANSWER THEM:

“Have you ever given away free drinks?”
Obviously the answer should be “No” but you’d be surprised how many people have said, “Yes“. You can kiss any chances of scoring the job after saying yes, unless you say something along the lines…. “Only when management or owners have authorized it“. That may be the only acceptable answer outside of “No.”
“If you saw a co-worker stealing or giving away free drinks what would you do?”
Again the only answer should be to report them to management and let management deal with the situation.
“How long do you plan on working here?”
Always try to lean towards long-term. Don’t tell management that you are planning on quiting in 2 months once the summer hours are over, or whatever. All management is looking for is a commitment.
“Have you ever _________ or are you willing to __________.” (serve tables, barback, bus, clean toilets, etc.)
What management is doing here is trying to determine your commitment to being a team player. The answer should always be “Yes. I’ll do that. I’ll do whatever needs to be done to make the service run smoothly.”

One of the most important things ALL management wants to know is… CAN YOU SELL…? They may ask,
“What was the most sales you have rung in an evening?” or “What were your average nights sales at your last place of employment.?”
Now don’t lie. Management will know if your numbers sound suspicious. Don’t go saying you sold 8,000 dollars on a Tues nights. Be honest. They are just trying to get an idea of how much you can sell. If you have really good sales from your previous job, then bring your server reports to show them. Nothing gets you hired fast when you know how to sell.
FINAL INTERVIEW TIPS:

Be sure to be certified in alcohol awareness from your local community. I’m from Toronto, Canada and here we have something called SMARTServe which is required by law to have if you are serving alcohol. Most certificates usually cost around $25-$100 and the certification usually last anywhere from 1-4 years. Check your local community for their requirements.
If you have zero experience and keep being turned down due to this. Offer to work a night for FREE. Offer to prove that you are the individual they are looking for. Often if the management takes you up on this offer you’ll usually still get paid and you’ll score yourself a job, assuming you worked hard. :)
We also highly recommend this great course called HOW TO LAND A BARTENDER JOB which happens to currently be on sale (20% off) for only $24.97. You can find it here:
http://budurl.com/landbartendingjob

TIPS

Now that you have some great tips to help you score that dream restaurant job, be sure to read how to increase your tips.

Let us know what you think of this quick reference guide to getting hired in the restaurant industry in the comment section below.

17
Jan

I would like to give an insight to those aspiring hospitality professionals as well as those already working in the industry on the qualities that makes one successful in Hospitality Industry.

This is from my practical experience and through my observation and analysis spread over a career span of 12 years in many countries. I have seen over and over again, some people who were successful in the hospitality industry, nearly always had the same qualities listed below and they had it consistently, day after day, 365 days a year, which led to their success.

Though they are basic qualities, following them will have a wonderful effect, irrespective of what position one is in. Though product knowledge, intelligence and connections play a role in ones success, the qualities mentioned below take precedence for ones success in the hospitality industry.

  1. Attitude: Service Oriented and a positive attitude towards guest and other team members.
  2. Hardwork: This is the most important required quality in this industry. There is no short cut to hard work.
  3. Friendliness: An Outgoing, Friendly and cheerful disposition, both towards guests, staff members and staff from other departments, to ensure a smooth working environment.
  4. Appearance: Appearance in the form of well groomed and neat presentation is very important in creating the right impression to guests and other staff members.
  5. Courtesy: Good manners and courtesy is very important when dealing with guests and other staff members.
  6. Honesty: The priority, because, one deals with cash and other guest belongings and valuables on a day to day basis.
  7. Creativity: Hospitality/Food and Beverage offers many avenues to display ones creative talents either in the form of creative food and drinks, good buffet and banquet set ups etc.
  8. Ownership and responsibility: Not doing the “passing around the buck” thing, but owning and solving some serious issues and problems that come up from time to time.
  9. Commitment and Consistency: Good job done, once, is not enough, the golden rule is: Good job always.
  10. Passion for and pride in job: only get in to the industry if you like what you are doing, irrespective of monetary gain
  11. Punctuality and discipline: You don’t just miss your flight/train and girlfriend/boyfriend if you are late, but also respect and also your job at the end
  12. Ability to take orders and instructions from superiors: Don’t like taking orders and instructions from Superiors, than better start your own business than to work for someone.
  13. Communication skills: The world runs on Communication. This is not just about speaking many languages which will help you out on a day to day basis as you come across guests/staff from different countries, but also communicating your ideas and instructions to your staff as a manager and as a staff to communicate your concerns to your managers.
  14. Respect for others: I have worked in different countries with different socio-economic conditions and cultural beliefs and one thing that comes handy always is the respect one gives to Views, Traditions etc of other people.
  15. Patience: Many a times when things get quite stressful and tempers run high in Hospitality industry, when it’s very busy, the only protection shied is “Patience”.
  16. Empathy: Empathy towards your colleagues.
  17. Personality: By personality I mean the nature of a person as to if one is an Introvert or an extrovert. It’s always been, or most of the time, though not always, people with outgoing personality are easily successful in this industry.
  18. Adaptability: Adaptability to changes and new ideas.
  19. Attendance: Irrespective of your late night party or your early morning hangover, not calling in sick when not really sick.
  20. Hands on: This industry is all about being practical and hands on, irrespective of the position one is in. More Physical presence is required in operations than in the office, before computer.
  21. Long Hours: long productive hours at work are one of the top open secrets to success in this industry.
  22. Flexibility: Many a times one has to be flexible in this industry either in the form of change in working shifts, days off, annual leave etc.

—————————————————————————————————

Santosh Koripella has been involved in the Hospitality and Food and Beverage Career in 11 different Countries all over the World. He is currently a Food and Beverage Consultant. Santosh recently published a book called: Food and Beverage Bible, you can find it here: www.foodnbeveragebible.com

14
Jan

Casino

Let’s face it; every server position has its headaches. From “Mom’s Diner” to “Le Cirque”, customers will find things to be unhappy about (whether real or imagined) in any restaurant on the planet. But when you throw in high-rollers, comped meals, happy winners and the not-so-happy losers, plus the numerous rowdy bachelor parties, you have a job that requires a server to have the patience of a saint.

In Las Vegas — as well as casinos everywhere — servers stand to make some excellent money IF they can learn to deal with all kinds of situations. Big tips — no, make that huge tips — are no myth. Stories of casino winners pleased with their “take” and sharing their good fortune with the guy or gal who serves them that 5 a.m. steak and egg plate are legion…and true.

Now, before you drop your apron and head for the nearest gambling hall, there are some things you should know. Here’s a list of things you should be prepared to deal with in a casino restaurant job.

  • Happy drunks, unhappy drunks. Yes, you can see them in any restaurant that serves alcohol, but keep in mind that in places like Las Vegas, those drinks may be free – all night long – because the person has been gambling. Free drinks lead to lots more drunks.
  • Winners and losers. Winners are usually okay. Maybe a little garrulous but they are happy and may shower a bit of that happiness on you. Losers on the other hand are not happy…at all. They may take that out on you, on the chef, heck, on the busboy, if they just dropped a hefty bankroll in the casino.
  • It’s a bachelor party. Woohoooo! Four guys, six guys, a whole football team of young men just looking to have a great time. That probably includes those FREE drinks I’ve talked about plus the gambling and now, a little fun with the server. Keep your sense of humor intact and don’t be afraid to call in reinforcements if needed.
  • “Comped” (free) meals and the customers who DO NOT get that they still need to leave a tip for good service are common. It happens – the slot player who puts enough coin through to get a free meal but doesn’t have the sense to leave a gratuity. Always remind your guests that the tax and tip is not included in the comp. Nicely said, it works.
  • High-rollers. Your managers will know them and if you are assigned to their table(s) – take very good care of them. If there is the slightest problem, get the BOTH involved immediately. THIS is not the time to go it alone.

All things considered, casino jobs are financially rewarding. Just be prepared for your own share of “interesting” situations.

———————————————————————————————

C.C. Royal” is a former restaurant owner turned blogger at http://RoyallyFlushed.com, a website that talks about Las Vegas and casino travel in general. News and reviews on destinations, restaurants and the gaming industry as a whole are all subjects she and her staff post about frequently.

07
Jan

Do you want to become a Chef or work in a successful restaurant’s kitchen…? Learn what it takes to become a successful chef in today’s fast paced restaurant industry through picking a successful Chef’s brain. I recently had an opportunity to interview one of Toronto’s most noted Chefs, his name is Peter McKnight.

Chef McKnight began his professional cooking career 14 years ago in Toronto in an extremely high volume Italian kitchen called Joe Badali’s. From there he moved on to The Royal York Hotel, A la Carte Kitchen, and Charlie Trotter’s. At only 21 Chef McKnight took position as Executive Chef at Wish Restaurant. Peter continues his personal devoted pursuit of excellence in cuisine. He most recently had joined Toronto’s Boba Bistro.

Here is how our interview went:

Peter, thank you for being with us for this interview. Before we get into restaurant talk tell us about the different things that you like to do when you are not working? Outside of Cooking I have written, recorded and co-produced two independently funded EPs, and have just completed my first full length record. I also enjoy painting, golf and boxing.

What do you personally like to eat when you’re not cooking it?I enjoy a variety of ethnic foods be it any where from Caribbean to Asian.

What do you personally dislike when you go out and dine? I cannot stomach poor service or pretense. In all utter honesty I can’t stand paying for something I could prepare much better myself.

What made you get into cooking, was it one thing or a series of events? My mother is and has always been a lousy cook. I think I began out of sheer frustration out of eating things that were of about the caliber of what early astronauts would have been eating. I began to cook for myself at 8 years old.

How would you describe the style that you like to cook in? I describe my food as simple food prepared well. In my opinion category in food is derived from ignorant food writers’ necessity to fill page space.

What do you try to accomplish with each dish? I personally aim to excite the palate and accentuate the true character of good seasonal ingredients.

I know that you knew a lot about and admired Gordon Ramsey a long time before he was all over the media with his many television productions. Who are your favorite chefs now and why? I am reluctant to say anything against anybody in print who has a lot more money than I do. However, a lot more people have seen him yell than seen him cook, which is a shame because he does have actual hands on ability which is a lot more than you can say for most on TV.  Currently I respect people like Daniel Boulud, and Jacques Pepin, because their craft is mainly much more content driven than about ego. Ferran Adria is an immense talent, but titles like World’s Greatest Chef are about as hokey as world’s biggest d–k.  If you as a Chef prepare something with love and passion and you have a diner who thoroughly enjoys it, that is really all that counts.

What challenges are there when you are trying to create, but there is this nasty business of making money and trying to not alienate the majority of your potential customers? I believe there will always be room for the honest business person in any capacity. However, there is not always the most entirely food savvy clientèle or owners. It is and will always remain the most challenging of businesses and professions in the world.

Have you seen kitchens gel with management before? If so, how did they accomplish this? If not, then what are your suggestions in order to make it happen? I have on a number of occasions, and I always draw parallels to sports it requires the key position players for the roles. Just as in basketball you do not have your shortest players in the center position. You do not have unreliable and unskilled people in key restaurant roles.  The restaurant industry is a special one as it requires many skills and traits that don’t apply to other fields.  The paying customer does not need to understand the eighteen thousand consequential problems that may arise in any restaurant employee’s life.  Restaurants always require excellent employees performing tasks at excellent levels. Leadership by example is the only way.

What should managers understand before they try to ‘handle’ kitchen people? I do not fully understand the question, but I guess one piece of advice would be compassion, as high temperature tends to make the best of us irritable.

What are the key things that you look for when you are hiring kitchen assistants? Having worked at various levels in kitchens of various sizes the two primary things I need in assistants is a) an agreeable personality and b) a work ethic.  The first simply because tasks can always be corrected and instructed, and kitchens tend to be confined spaces, it can compare to being locked in the trunk of a car with a rhinoceros when you work with someone who is difficult.  Secondly work ethic is imperative as cooking is one the most demanding jobs there are, it is not for the lazy or weak.

At what point do you start firing staff? Or what are some of the things you’ve fired people for? At Wish, I tended to give everyone a fair chance as they deserved but I had no tolerance for a missed shift without good reason, or a gross case of incompetence. If you would not pay for anything you prepared, then you should not expect others to either.

I have seen you pump out beautiful creations in high volumes, what are some secret tips to accomplish this as far as thinking and skill required? I never chalk things up to a secret. It is a result of rigorous training and training to maintain an uncompromisable standard. The second customer is paying the same as the third and so on… you have to maintain that type of thought process. In line cooking stamina and adrenaline are key components to success.

Have you seen any traits that stand out of successful Chefs? In all the Chefs or artists that I admire- the one constant has to be integrity. I believe I cook because I love to cook. If you hate what you do how well can you be expected to do it?

Thank you so much Chef Peter for your time and insight. I am looking forward to your next Live Symtones’ Event or Chef’s Table.

06
Jan

I recently had an interview with Matthew W. Ray from WorkAlertz.com who happens to have a really interesting service that can help businesses involved in the hospitality industry manage their employees better through the communication of SMS (aka cell phone texting).  Let’s face it, your younger employees text, why not communicate on a level they want to be communicated with.

Here is how the interview went:

Matt, tell us a bit about your background in or how it relates to the hospitality industry?

In the summer of 2000, just like any normal teenager, it was time to get a part-time summer job. I spent the better part 6 years in a pizzeria, with nearly 50 employees, called Pontillo’s Pizzeria in Bushnell’s Basin, NY while juggling school and a business internship on the side. I worked my way up from dishwasher to manager in a short few years, learning as much of the business as I could and realizing the scheduling hassles first hand. From there, I was able to feel the pains of missed shifts, finding shift covers, and wasting time on the phone and not enough time with the customer. When I joined the MyMinderz, with bootstrap founders Dan Agnew and Steve Palo, we had many long discussions about a next-generation notification company. I was sold and wanted to spend my spare time coming up with something really great. We have started with WorkAlertz, to become the leader in work schedule notification, and will soon launch a whole suite of applications that fit under the MyMinderz patent-pending privacy platform.

What do you think are the main challenges managers and supervisors have with scheduling?

The main challenges management has with scheduling is making sure they have shifts covered properly. Keeping a properly staffed facility with call-ins and no shows takes time away from your customer. Managing employee time-off requests is a nightmare when juggling through 20+ pieces of oddly shaped, illegibly written employee notes.

What do you think are the main challenges that managers have with their staff in regards to schedules?

Many hospitality jobs are flexible part-time positions. It’s a challenge to manage employees fluctuating availability and conflicts to schedules based on school, sports, and second jobs. It’s always time consuming and there’s plenty of room for error. Many younger employees also forget when they are working, especially when their shifts are changing from week to week. One of the last challenges managers have is employees disrupting operations by calling in or stopping by to get their schedule and request time-off. All the unnecessary time spent with scheduling hassles should be spent on the customer experience.

What do you think are the things that can help hospitality staff with their schedules?

Having 24/7 access to their work schedule would be a huge benefit to any hospitality staff member. Getting their individual work schedule on their cell phone as a text is really getting embraced for obvious reasons – they love it! Being able to view the department’s entire schedule online helps employees find coverage if they need time-off. Saving personal time by not needing to call in or drive in to view their schedule and take time off.

Tell us a bit about your product and how it addresses these challenges?

WorkAlertz is an online work schedule notification system that is a easy-to-use solution for scheduling and communicating with employees. Employees aren’t calling and stopping in to see when they’re working or having the excuse that they forgot when they were scheduled. Employees can opt-in to receive notifications before every shift and are now on-time. Being a software application, no one needs to download any software ever!

How does it help if a staff doesn’t have a cellphone?

WorkAlertz can also send employees’ schedules to their e-mail and Facebook accounts. The manager can still print the schedule in a clean, pre-formatted printout if desired to post on the wall in the back room. Time-off can still be taken off online at home, at work, and at school.

How does it help when a staff member is running late?

WorkAlertz can send shift reminders before every shift if desired by the employee. Many places have varying weekly shifts for their employees. From the management’s perspective, it takes the old excuse “I forgot when I was working” out of the equation. It really makes the employees more accountable.

How does it help the staff in switching shifts?

The employees can view the entire staff’s schedule so they can see who’s not working and make the initial call before getting the manager’s approval. Just like before, but without stopping by or calling in to disrupt business operations.

Does it help with on call type staff such as in night clubs, busy holidays, catering, etc?

WorkAlertz’ StaffAlertz module is a truly great time-saver. You can send messages to employees filtered by schedule and those who are working or not working. You can even type in who can’t come in and it will automatically generate a message based on their shift assignment and send it to employees not scheduled. It increases communication with your staff 100%!

Are the staff’s cellphone numbers private when using this system?

WorkAlertz runs on the MyMinderz patent-pending privacy platform which protects users’ cell phone numbers just like many online financial institutions. It’s also optional for employees to share your number with your coworkers once inside the system.

What are the abuses that can possibly happen or that you’ve seen happen using this system?

Just like any other communication medium, managers can abuse the service by sending out announcements too frequently and at inappropriate times. But, only those deemed management have access to send out messages to staff members that have opted in to the WorkAlertz work notification system. If abused, management will surely hear from their staff and it would most likely be quickly resolved.

Is there anything else that this system can do to help hospitality workers?

WorkAlertz helps your company’s green initiatives. Less paper schedules and notes, no more wasted trips to the restaurant or facility to see the schedule. Also, no more time spent on the phone with co-workers chatting over when they are working next. The StaffAlertz module allows instant communication of company promotions and event reminders like staff meetings. Employees can forward their schedule to their friends and family as desired.

What are some of the new features that your team is coming up with in 2009?

There’s a whole suite of notification applications planned on the MyMinderz platform, but as far as WorkAlertz goes, we will be working on labor law compliance, filtered schedule views, ability to set constraints on when one receives an alert on their phone, and tagging of employees to name just a few. All new features, of course, are added in with no additional charge once an account has be processed.